Motion Design | Growth Marketing | Social Contractor
At Curology, I had the opportunity to experiment freely while working with the growth marketing team. Not only has this experience enabled me to develop a deep understanding of performance marketing, I was also able to then create highly engaging ads that were both visually appealing and effective by incorporating insights from analytics. Not every top performer has to be user-generated content (UGC).

One of my favorites was a short series of looping product shots, each symbolizing abstract concepts such as "The perfect fit for your skincare routine" and "Smoothing acne bumps."
In addition to designing and animating motion ads, I collaborated closely with the video team editors to animate on-screen text in captivating ways. This collaboration not only enhanced the videos but also ensured that they effectively held viewers' attention and reinforced key messaging throughout. One example is from an ongoing series titled "Curolojourney."
I also collaborated closely with the video team to create MOGRTs (Motion Graphics Templates), which enabled any editor to easily swap footage or change text on a video-by-video basis. This streamlined process ensured that both in-house and external editors could maintain a cohesive design without the need for constant back-and-forth with a motion designer.

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